New Balance x Coco Gauff
We Got Now — Coco Gauff for New Balance
The Process
Created as part of New Balance's We Got Now campaign, this brand film celebrates the drive, confidence, and next generation of athletes through the story of Coco Gauff. As the drone cinematographer, I captured sweeping aerial imagery that added scale, movement, and cinematic perspective to the campaign, complementing the film's dynamic visual style and elevating its sense of energy and ambition.
The Result
Hero film for the New Balance / Coco Gauff campaign launch, with cutdowns sized for paid social and OOH.