New Balance x Coco Gauff
We Got Now — Coco Gauff for New Balance.
The Process
We Got Now is a campaign film with Coco Gauff for New Balance. We shot at golden hour for tone and around her training schedule for access. The cut leans into stillness — the moment before the moment — rather than action.
Editor's draft — please review and revise.
The Result
Hero film for the New Balance / Coco Gauff campaign launch, with cutdowns sized for paid social and OOH.