The Rec League | Ascend
Brand story for The Rec League.
The Process
A short brand piece for The Rec League shot in and around the LA river. Open landscape, pickup runs, a feel for the city you only get if you spend time at street level. Cut for rhythm over narrative.
Editor's draft — please review and revise.
The Result
Hero film for the brand site at launch, with social and OOH cuts to follow.